Sitars!
In that weird gray zone where American popular taste comingled with “ethnic” music, anything - even sitars - could happen. It may have been the Beatles who introduced it to the popular consciousness, but only the American record industry could so effectively turn the sitar into a cliché. The sitar signified India, which, to the teenaged demographic, signified, of course, drugs. But the sitar was a democratic cliché. For a brief year or two, it could be spotted droning away in the background of albums of everyone from Jackie Gleason to Sammy Davis, Jr. Thus assuring their parents that they, too, were still relevant.
1. Beautiful, Walters’ Dream (Cyclops)
Notorious Los Angeles-based producer and impresario Kim Fowley came to London in 1967 and managed to insert himself behind the controls for the first recordings of future jazz-rock eggheads the Soft Machine, then darlings of the nascent London psychedelic music scene. Sneaking the tapes, still piping hot, back to Los Angeles, Fowley released two of these songs under the fabricated name Beautiful on the one-off Cyclops label.
Apparently the consensus was that no matter the duplicity involved - and no matter how rudimentary the playing - the American public was going to get its sitars.
2. The Love Sitars, Paint It Black (Soul Galore)
Straight from the end sequence of The Party to you, this version of “Paint It Black” proved that uniting the two dominant cultural vectors of 60’s Pop America - rock ‘n’ roll and sitars - was no harder than coming up with the right Olde English font for your label.
No conclusive information on the Love Sitars. Their name pretty much tells you everything you need to know, though. This had to have been the work of studio musicians from Los Angeles. No other city in the 60’s was so prepared to knock out a few inauthentic notes with such a guileless lack of embarrassment.
3. The Punjabs, Raga-Riff (Prince)
This scrappy twenty-five watts of sitar power is a personal favorite of this lost sub-sub-subgenre, and the reason my heart races when I see “Sitar with Orchestra - Instr.” printed on a record label.
It’s pretty easy to trace the trajectory of “Raga-Riff." Written and recorded in an afternoon. Casually handed out to some turned-on Los Angeles deejays. Played once. Maybe played once. And - like the Maharishi Mahesh Yogi, or fur vests - immediately locked away in storage and forgotten about.
1. Beautiful, Walters’ Dream (Cyclops)Notorious Los Angeles-based producer and impresario Kim Fowley came to London in 1967 and managed to insert himself behind the controls for the first recordings of future jazz-rock eggheads the Soft Machine, then darlings of the nascent London psychedelic music scene. Sneaking the tapes, still piping hot, back to Los Angeles, Fowley released two of these songs under the fabricated name Beautiful on the one-off Cyclops label.
Apparently the consensus was that no matter the duplicity involved - and no matter how rudimentary the playing - the American public was going to get its sitars.
2. The Love Sitars, Paint It Black (Soul Galore)Straight from the end sequence of The Party to you, this version of “Paint It Black” proved that uniting the two dominant cultural vectors of 60’s Pop America - rock ‘n’ roll and sitars - was no harder than coming up with the right Olde English font for your label.
No conclusive information on the Love Sitars. Their name pretty much tells you everything you need to know, though. This had to have been the work of studio musicians from Los Angeles. No other city in the 60’s was so prepared to knock out a few inauthentic notes with such a guileless lack of embarrassment.
3. The Punjabs, Raga-Riff (Prince)This scrappy twenty-five watts of sitar power is a personal favorite of this lost sub-sub-subgenre, and the reason my heart races when I see “Sitar with Orchestra - Instr.” printed on a record label.
It’s pretty easy to trace the trajectory of “Raga-Riff." Written and recorded in an afternoon. Casually handed out to some turned-on Los Angeles deejays. Played once. Maybe played once. And - like the Maharishi Mahesh Yogi, or fur vests - immediately locked away in storage and forgotten about.
Labels: '60s Psychedelic/Pop

17 Comments:
The Love Sitars cover of "Paint It Black" is great. Only L.A. could strip the significance and authenticity of sitars and not only Americanize, but make it mainstream pop-licious. Maybe it's not a result of the city, but the nature of studio musicians homogenizing any sound. This vaguely reminds me of how in the late 90's rap sampled Punjabi traditional songs to the same effect in the case of Jay-Z.
Darn tootin' - my personal feeling is that the sitar is most commonly heard (in a "new" context, at least) in sample form. God bless pop music, and those who make it.
Oh, I forgot to mention: I LOVE the sound of the sitar.
hey dan,
as a kid who liked to read the cereal box while he was eating the cerea, I have simple request: is it possible to make the quicktime track another pop-up windown so that i can read your entry about the song while i listen to it? sorry to be such a persnicketer.
tim
God bless you & your cereal, Tim (and Okay Mountain, too); I'm guessing that you're either at a Mac - or a PC with Quicktime installed (in which case Quicktime will open in the browser window)? If it's the latter, you should save the mp3 to your hard-drive, and, from the hard-drive, in its "Properties" (when you right-click on the mp3 file), click on the "Change" button (next to "Opens with:") and select Windows Media Player. Windows Media Player will open future mp3's as a separate application, thus allowing for magick cereal box experience of youth.
Or something like that, at least. I'm not really a computer guy, though, mind you - and I'm stuck with PC's, too.
I can save these mp3s from office naps on my computer Dan?? It's like I was deaf, and you helped me hear, then I was blind and you might wave your hands and voila, I have sight. No wonder you are blessing the world around you!
What a FANTASTIC blog! Thanks for some great songs.
Great post! I love the wall of sound on 'Walters Dream'. The Punjabs 45 is very cool too.
Hey, great post and blog!
I picked up the Punjabs single a few years ago and played it once before filing it and then moving. Was on my list to rip and you've saved me the trouble.
Thanks and keep up the good work!
http://magicofjuju.blogspot.com/
Sitars...not just for Ravi Shankar anymore.
walter's dream is amazing. how come soft machine isn't as good as this? maybe it's because they constitanly count to 4 and not 3 or 2 or 1. blast off! enjoy your trip to space.
Good question, and I agree - the Soft Machine just weren't very good. I think the fact they were jazz enthusiasts and naturally liked to make things, you know, more complicated had something to do with it. Oh well. The idea of mixing jazz and rock probably seemed like a good idea to them at the time.
Soul Galore was a label operated from LA by bootlegger / record producer Simon Soussan in the 70s. Most of the releases were illegal represses of rare 60s soul 45s or his own synth cover versions of tunes popular in the UK at that time.
Yeah, I later discovered similar info on the internet! (About Soul Galore/Simon Soussan.) Gotta say I was somewhat disappointed to learn that this was a bootleg or some sort of edited repress. Though I suppose that it only adds to the overall weirdness factor.
Wait a second...I have a fur vest and you're saying I should put it away? No! I think the Sonny Bono look is coming back. I love the sitar rock posts. Keep 'em coming!
I love what you're doing on this site, including your colorful introductions for each song. Keep 'em coming!
The Punjabs tune is great! Very amature sitar playing but the beat is infectious! I love the fact that it doesn't sound like it's being played by serious session musicians like so much of the sitar instros that we here. Cheers!
thanks for ths great blog! btw. the Paint it Black vers. is the same that was released as the Folkswingers (feat. Harihar Rao on Sitar) on the LP Raga Rock
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